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Lang had some experience as a promoter, having co-organized the Miami Pop Festival on the East Coast the previous year, where an estimated 25,000 people attended the two-day event.

Roberts and Rosenman financed the project. Woodstock was initiated through the efforts of Michael Lang, Artie Kornfeld, Joel Rosenman, and John P.

In 2017, the festival site became listed on the National Register of Historic Places. In 2004, Rolling Stone magazine listed it as number 19 of the 50 Moments That Changed the History of Rock and Roll. Musical events bearing the Woodstock name were planned for anniversaries, which included the tenth, twentieth, twenty-fifth, thirtieth, fortieth, and fiftieth. The event's significance was reinforced by a 1970 documentary film, an accompanying soundtrack album, and a song written by Joni Mitchell that became a major hit for both Crosby, Stills, Nash & Young and Matthews Southern Comfort. The festival has become widely regarded as a pivotal moment in popular music history as well as a defining event for the counterculture generation. It was one of the largest music festivals held in history. Thirty-two acts performed outdoors despite sporadic rain. Billed as 'an Aquarian Exposition: 3 Days of Peace & Music' and alternatively referred to as the Woodstock Rock Festival, it attracted an audience of more than 400,000 attendees. Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held during August 15–18, 1969, on Max Yasgur's dairy farm in Bethel, New York, United States, 40 miles (65 km) southwest of the town of Woodstock.

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